A campaign centered around a new digital destination that brings together all of WWF Canada’s restoration programs, and invites Canadians to sign-up and track the actions they take – mapping out the native plants they grow and seeing how their collective efforts are benefiting their country’s ecosystems. Using original photography we depicted some of Canada's most gorgeous assets, native plants. We then used innovative flora targeting to ensure our audience across the country was seeing plants native to where they live
WWF Canada
Mark Charles - Vice President, Marketing
Courtney Harrison - Senior Manager, Brand & Marketing
Cat Veitch - Specialist, Brand & Marketing
Performance Art
Ian Mackenzie - Chief Creative Officer
Jess Willis - Group Creative Director
Benjamin Playford - Creative Director
Sydney Gittens - Art Director
Leo Ding - Copywriter
Bradley Hodgkinson - Design Lead
Emily Plewes - Designer
Camila Lau - Designer
Brook Charlinski - Designer
Jason Kan - Video Editor
Paul Weeks - Photographer
Dani Reynolds - Stylist
Adora Beatty - Retoucher
Jordan Dinning - SVP, Managing Director
Andrea Barrett - Group Account Director
Nikhil Bijlani - Project Manager
Initiative
Christian Kern - Director, Strategy
Mike Cortiula - Vice President, Client Advice & Management
Lucus Dato - Communications Designer
Grayson Music
Nicholas Shaw - Audio Producer
Brian Bernard - Audio Engineer